This is a pretty cool feature. If you want to be alerted about any subject- say anytime someone mentions “Southwest Airlines” online, just type in Southwest Airlines in the “search query” line, leave your email address… and you can let Google know how often you want to be alerted to any news about “Southwest Airlines.”
In our story tonight at 10, we explained that you can put your name in search query line. Anytime someone mentions you online, you will be alerted. Try it out.